From November to December we have our "Letters to Santa" book on display...
When kids visit the store they can grab a page out of the book, walk around the store, and write what they want on the page. At a later time parents, grandparents, relatives, or whoever can come in and buy what was written down. After that we send a copy up to Santa himself.
This has been a very very useful tool since our first holiday season. We strongly recommend it!
Here's a picture of the jolly old elf reading the book...
From November through the middle of December we also have a Toys for Tots donation bin by the front door. It's no secret that they're a wonderful organization, and we're glad we can be a small part of it.